Task:

Increase the effectiveness of contextual advertising on Google - increase ROAS (return on advertising investment), decrease CPA (cost per acquisition) and increase the number of transactions.

Result:

Increase in ROAS, which indicates a significant increase in campaign efficiency and more efficient use of the advertising budget.Decrease in CPA, which indicates a decrease in the cost of attracting each customer. Increase in the number of transactions, which means that more customers make purchases after interacting with contextual ads. These results are positive indicators of business growth and increased revenue for the partner.