Task:

Achieve the KPI by the number of leads and the set cost of CPL (cost per lead) for the advertising campaign.

Result:

KPIs by number of leads and CPL cost have been achieved. Thanks to Google contextual advertising, we managed to attract 930 potential customers by filling out forms and received 50 targeted calls. At the same time, the cost of a lead was equal to 350 UAH, which contributes to more efficient use of the advertising budget and increase the return on marketing investments.